You have no idea what you would do if you were poor until you are poor. And not intermittently poor or formerly not-poor, but born poor, expected to be poor and treated by bureaucracies, gatekeepers and well-meaning respectability authorities as inherently poor. Then, and only then, will you understand the relative value of a ridiculous status symbol to someone who intuits that they cannot afford to not have it.
First of all, one of the things that someone once told me is: this is not brain surgery. This is not rocket science. This is taking care of people and trying to meet their expectations. That’s it. If you identify what their expectations are, then you can let them know right away if you’re going to meet them. And if you’re not going to meet them, then you gotta tell ‘em…Usually what they want is recognition and acknowledgement.
From an interview about being a GM of a restaurant, but pretty applicable to UX design also if you ask me.
I was somewhat taken back, both in awe of my mom’s K-O defense of the Designer’s Bane and in what was an almost instantaneous re-wiring of how I viewed design and the audience it intends to engage. We so often wrap ourselves in aesthetic considerations that we’re blinded to the necessity of the things we’re actually designing around: purpose, function, and people.
Big difference between designing for ourselves and designing for someone else.
The rub is that products are invariably an approximation of the promise behind them. This is probably more true today than ever before, as we can build and market earlier and more easily in a global web market.
Those of us in the business of making products know the drill well. The slide from big idea to customer experience is a long road of approximation; a honing that is often reduced to throwing out what doesn’t work in the hopes of discovering what truly does. That’s just reality, exacerbated 1000x when the gestalt of the product in any way depends on the network of users who adopt it.
This changes the marketing game completely, making the best solution to wire intent and customer context into the bits of the product itself.
filling this under things I wish I had written.